This project was carried out in collaboration with Bruno Álvarez, focusing on the visual identity of an emerging craft beer in Montevideo. The work involved conceptualizing the brand, designing the logo, selecting typography, creating various labels, and producing various print and digital materials.

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Faraónica emphasizes the importance of beer in the diet and culture of the ancient Egyptians, playing a prominent role in various myths.

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For the labels, different characters from mythology were chosen to relate in some way to the style they represented. This collection of images is accompanied by specifically designed hieroglyphics and is supported by a color palette in various shades of yellow and orange, connecting with the beer's own color and the chromatic universe of the ancient

desert kingdom.